While sitting here in my hotel room, sipping a glass of single malt and puffing on a fine Cuban Honduran cigar, I was browsing a few news sites and came across this tidbit of interest.
Apparently, KFC, who now appear to have gotten over the stigma of the “fried” adjective and are actually calling themselves Kentucky Fried Chicken again, have decided to film a few commercials that they hope will never have to air.
Amid rising fears of an avian flu pandemic, Kentucky Fried Chicken is preparing a consumer education plan to reassure customers that it’s safe to eat chicken, AdAge reports. The company recently revealed their contingency plan to a small group of analysts and investors. The program includes TV advertising to educate consumers that eating cooked chicken is perfectly safe.
Now I’m no scientist, but with all the recent discussion of an avian flu pandemic jumping from birds to humans after some form of transmogrification, it does seem that we may indeed be in for some trouble with this particular form of influenza. It seems KFC wants to educate the public that once cooked at high temperatures, the virus will be eliminated, and the chicken will be safe for consumption. A more likely scenario in my mind is that if a pandemic does break out, heading down to the local KFC for a family dinner will likely be the last thing on people’s minds. More likely, they will be barricaded in their homes in an attempt to quarantine themselves from the general virus-bearing public.
Of course, I could be wrong. One item conspicuously missing from the article? The chemical which makes you crave the chicken fortnightly.
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